All Full Price Products

Designed for use in some of the most demanding conditions around the globe, the Fortuna Regent delivers effortless control, power, and rapid line r...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully machined, and ultra-reliable...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. ...

Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Dra...

The heavyweight champion of big game fly reels. The GRANDE reel is a fully anodized, machined aluminum reel that features our sealed SUPER-TORQUE c...

Sage ENFORCER has been updated and fine-tuned for the power, reliability, and durability needs of the saltwater flats angler. Designed with peak pe...

Do your job. Designed as a bullet proof workhorse for your stable of reels, with everything you need and nothing you don’t—turn off your smart phon...

Light-year. The distance traveled by light in a single year; the time it takes for design to evolve to a next step.What can be said about larger bu...

SUPERCHARGED DRAG SYSTEM The award-winning Evolution R Salt is a breakthrough product, designed with a power-to-weight ratio never before seen in a...