More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. ...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully machined, and ultra-reliable...

The new Black Widow Collection features Iconic reels in our classic black anodize with iridescent red paint fill! Reels also feature custom red han...

If I was stranded on a desert island and had only one reel to bring, it would be the 7+. We have sold more of these bad boys than any other size in...

Where the rubber meets the road my friends! If you’ve been dreaming of a reel that has the look, feel and performance of a Ferrari, then look no fu...