New Fly Fishing Products

Buckle up. As we’ve said - the performance benchmark for a fly reel is retrieve rate per ounce. There's no downside to high retrieve rate other tha...

Connect deeply. E-Series rods are designed to help you map out the bottom of every run and river you fish. While tight line nymphing may seem like ...

Heavy Duty Liquid Courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can o...

Stay Liquid. Stay liquid. It can feel like you’re fighting the current or drowning in choices when picking a rod; go with the flow instead. Liquid’...

Eliminate variables to achieve balance.  A Euro nymphing reel based on our Guru S platform, the E-Series emerges to strike the perfect balance betw...

Cheating We'll come clean from the outset: Velocity is the freshwater version of our Cobalt action. We did this for an obvious reason: Our high-ene...

Relax.  As serious as it may be at times—or as we may attempt to make it—fly fishing is really about having fun. Focusing on something other than y...

Trouble at Home? Silver Creek is an intoxicating problem. Languid currents and clear water lay bare your plans. The fish have advanced degrees in e...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This m...

Gun Control No, not that kind. But “hand cannon” might be a term that comes to mind when you’re on the flats with a Cobalt rod.Think of your fly as...

A reel hot rod. A super-high retrieve rate reel, the Speedster S features a narrower spool, inboard mounted handle, and an outer diameter significa...

Totally enlightened. Steadfast and stylish, Guru has long set a standard for enlightened excellence as a rugged, fully machined, and ultra-reliable...

More Liquid courage. When creating the first-generation Liquid, we focused purely on the virtues and advantages a pressure-cast process can offer. ...

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is the ...

Use the force. Even lighter than the original, the Force SL Series II breaks its own record as the lightest machined reel on the market. This evolu...

Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features our Cobalt Dra...

Light-year. The distance traveled by light in a single year; the time it takes for design to evolve to a next step.What can be said about larger bu...

Light-year. The distance traveled by light in a single year; the time it takes for design to evolve to a next step.What can be said about larger bu...